My career transitions

In 2013 I started my professional career focusing on visual aspects of marketing. I was particularly interested in graphic design and photography. Later, between 2014 and 2015, I worked with social media marketing and community development.

In my first full-time role in 2016, I was responsible for user acquisition with the help of promo codes. Touched upon the social responsibility marketing theme too. This was followed by work with partnership marketing in 2017. Developed local user acquisition marketing strategies too.

When I transitioned to the performance marketing team in 2018, I was responsible for mega-regional website and SEO projects. Moreover, I supported the local teams and other channels with high-quality landing pages. Later in 2019, I was responsible for optimizing project management processes and rolling out large-scale web content campaigns.

In 2020, I became interested in product management. I began writing up product requirement documents for the internal CMS tool. In 2021, I switched jobs and joined a fresh no-code web builder tool. Being part of the early-stage startup team, I was responsible for launching the beta program, designing product development strategy that fulfilled customer needs. I also set up an early product marketing strategy and customer education program. This is where I became better at managing teams too.

From 2022 I stepped into official management roles. In my day job, I managed a web team of four software development engineers, two designers (UX and UI) and a localisation manager. As a side project, I co-founded a software product where I managed a team of three developers and a designer.


In the year of 2022, I stepped into several management roles. In my day job, I was leading a web team of seven people. As a side project, I co-founded and started building a coliving property management software with a designer and three developers.

Web team management

Working in one of the leading fintech startups in Lithuania, I managed a cross-functional web team of seven people: three front-end developers, QA engineer, two designers (UX and UI) and a localisation manager. I was responsible for supporting, guiding and mentoring team members, conducting performance reviews and hiring new professionals. Moreover, I was working with stakeholders in identifying requirements and planning milestones. Web projects were delivered while working within Scrum agile project management framework.

Co-founding a software product

In my free time, I co-founded a coliving-oriented software development company. We started from building a public directory website where clients could browse through colivings around the world, read reviews and compare them. In addition, we have built an MVP of a property management system where coliving administrators can manage their properties, tenants can book rooms, submit maintenance requests and other.


In 2021, I changed jobs and transitioned to an early stage no-code web builder. As part of my work, I was responsible for launching and leading the beta program. Based on customer feedback, I designed and developed the product roadmap and worked closely with the development team to deliver the product features.

Product marketing and customer education

Apart from product development, I was also responsible for marketing activities. As an example, I created the product website structure and led pages development. Moreover, I worked closely with the team to design and deliver the product pricing. In addition, I led the first customer education initiatives such as product documentation.

People management

During this time, I became better at managing teams. For example, I organized a one week workation abroad where our remote team met in person for the first time ever. I was also identifying team gaps and recommending new roles. In one year, I was responsible for hiring three team members. In addition, I represented the team at internal and external events and published a monthly internal report about the team efforts, identifying individual wins.


My last year in the ride-sharing company was about internal CMS development and QA. Part of my responsibilities included writing up internal product requirement documents. The improvements aimed to make the tool more user-friendly for the local teams. I also became interested in no-code tools and made a few personal projects in this field. As part of a freelance partnership marketing project, I helped to promote one hospitality business.

No-code apps

In 2020, I became very interested in no-code tools and art. Combining my web building knowledge and theories learned in the art history book, I created an app that showcased the greatest pieces of all times categorized by periods. Another app was about Lithuanian artists’ works filtered by prices, techniques and sizes.

Hospitality business marketing

In the summer, I helped one hospitality business which experienced business losses in the pandemic period. The aim was to promote the hotel to the local audience. I organized a partnership with the biggest gym network in Lithuania. During the campaign period, pilates events were held in the hotel terrace twice a week throughout the summer months.


During that year, I  transitioned to the global web team and was in charge of some of the global pages' rollouts. Moreover, I was responsible for the web page development process optimization. I created an intake portal where teams could submit more complex web project requests and I trained the local teams to use the internal CMS tool so they could perform some of the tasks autonomously. I also became better at SEO and started taking freelance projects.

Global pages rollout

Being part of the global web team, I carried out some of the major web content projects rollout across all 60+ markets where the ride-sharing company operated. For example, I rolled out 40+ driver and courier education pages in local languages.

SEO projects

As part of my freelance work, I created and executed SEO strategies for ecommerce and regular marketing websites. I performed all types of activities such as on-site, off-site and technical SEO work. I was also part of a remote digital marketing agency where I wrote explanatory reports on possible reasons for decreased organic traffic.


That year in the ride-sharing company I transitioned from the local team to the EMEA mega-region performance marketing team.

Website optimisation projects

As part of the EMEA web and SEO team, I carried out many website optimization projects. For example, together with the team I built a new driver side website structure and rolled it out across 40+ markets in local languages. Executed many migration projects too. Overall, these projects usually resulted in increased organic traffic, higher average session duration and higher average number of pages per session.

Campaing landing pages

I was also in charge of promotional web pages. The goal of these projects was to support the local team in message distribution and assist CRM, social and PR efforts with high quality web content.


During my second year at the local marketing team, I was responsible for promotional events with other big-brand companies. Later, I developed user acquisition marketing strategies and executed them. In that year, I also carried out a personal publishing project, selling the idea to the largest coffee shop chain in the Baltic States.

Partnership marketing

Brand awareness campaigns usually included a partnership with a major brand name, such as a fashion retailer or a supermarket chain. A common event was usually executed during which the clients could order promotional services or products on-demand. For example: we collected bags of used clothes for recycling, and delivered Christmas trees for free. I was in charge of marketing project management and communication via internal channels such as email, web, social media and push notifications.

Notebook project

As part of my personal project, I worked with a local print office to produce a unique notebook with instructions for daily reflections. I sold this idea to the largest coffee shop network in the Baltic States. Branded notebooks were sold in the national books fair in Lithuania.

Strategic work

During my last months in the local marketing team, I was responsible for designing and implementing user acquisition marketing strategies. As part of the projects, I executed extensive customer surveys. Later, I developed strategic plans and tactics, prioritizing them based on effectiveness, scalability and cost. Tracking metrics included customer signups, first trips and acquisition costs.


After graduation from university, I redesigned my personal website once more. I also started working full-time in one of the biggest ride-sharing companies in the world. At that time, I was responsible for local marketing in Lithuania. For example: user acquisition with the help of promo codes. Together with the team we executed multiple stunt campaigns and social responsibility projects.

Personal website v.3

New personal website design aimed to make visitors feel at home. That is why I used living room objects' and plants' images. Website included similar content as before, just more.

Social responsibility marketing

Social responsibility campaigns aimed to build a positive brand image. One of the campaigns was related to anti-drunk-driving. We partnered with 20 local bars, celebrities and the municipality. Together with them, we made creative content advertising the issue and proposed solutions. In the next campaign, we partnered with a local animal shelter and fashion designer. The aim was to promote pet adoption. On the event day, clients could order a special promo car and pet kittens from the shelter.


That year, I co-founded a creative Lithuanians organization in London. I also worked as an events photographer. In the summer, I interned in one of the most exciting Londoners event platforms. Later that year, I started designing websites and apps.

Creative Lithuanians community

With an intuitive interest in creative industries, I was motivated to connect like-minded individuals. Together with three colleagues who also worked in marketing, we co-founded an organization. We used to run monthly networking events and occasional conferences. I was responsible for creating social media content, mostly interviews with creative individuals.

Events photography

When working as an events photographer, I took pictures of private parties. Photographed people in nightclubs, bars, private boats and terraces.

Internship in one of the best funded startups

The company where I interned in 2015 had attracted $38 million total funding by that time. It was an events platform where clients could discover events and buy tickets. The marketing team was top notch. I had an opportunity to learn the basics of HTML and design city expansion marketing plans. Moreover, I was responsible for managing community events, creating social media content and executing media partnerships.

Early UX work

As part of my university projects, I was responsible for designing mock-up websites and apps. For example: a mobile app where customers could order beauty services home (see below). In addition, I designed a website for one finance-related members club.


Second year at university, my photography skills got noticed. Photos got published in interior design and food magazines. I got better in graphic design too. I was leading graphic design prints in one of the biggest high quality restaurant chains in London. During that year, I also redesigned my personal website and participated in the national websites competition. Moreover, I took many trips to different parts of the world and published travel photos on my website and social media channels.

City photos publication

I was very happy when a Serbian interior design magazine reached out to me and asked to take photos of two London boroughs: Notting Hill and Primrose Hill. I was delighted that thousands of people will see my photography work.

Graphic design work in a restaurant group

During the summer time, I worked in one of the leading high quality restaurant groups in London. I was responsible for brand development through social media channels and email. In addition, it was my sole responsibility to design and produce all print marketing materials such as flyers, posters and brochures.

Personal website v.2

That year I also upgraded my personal website and entered a national competition in Lithuania. Competing with 30 other websites in the category, I completed second. This version of the website included examples of my photography and graphic design work, music playlists and fashion projects.

Travel photography

At that time, I was very interested in traveling and exploring new places. I recorded my trips with a DSLR camera. Photos of Southern Patagonia, lake cities in Italy, jungles of South-East Asia and other places were published on my personal website and shared on social media channels.


That was the year I graduated from school and entered the first year of university. During the summer time, I had opportunities to intern in a few internet and traditional media companies. In the academic year, I developed my first personal website, executed a few photography and graphic design projects.

My first internship was at the biggest internet media group in Lithuania at the time. The company owned more than 50 websites. I interned in the sales department. My main responsibilities were creating media plans and proposal presentations, as well as working on several graphic design projects (e.g. commercial banners in the media sites).

I also practiced my photography skills in one of the top fashion magazines. As a photography intern, I took editorial, interview and event photos. Some of them got published in the summer issue.

Later that summer, I interned at one of the first social media agencies in Lithuania. I was mostly responsible for creating and publishing social media content. This is where I learned and became better at analyzing social media marketing data.

Personal website v.1

When I entered my first year at university, I was told that a degree will not be enough. I had to do something that differentiated me from the crowd. A personal website could do the job, I thought. And then I tried out one of the first drag and drop website builders. It worked similarly to graphic design tools, which speeded up the learning process. My first personal website contained work experience examples, listed my skills and displayed photography projects.

London boroughs photography

It was also my first year living in London. I was fascinated by the diversity and culture the city offered. As part of my first photography project, I visited different parts of London (boroughs) and photographed their streets, buildings and people.

Early graphic design work

At that time, I was interested in graphic design and aimed to improve my skills in the area. I used to create mock-up advertising posters and advertorials. For example: I photographed and interviewed coffee shop owners and created exemplary articles. Something similar you would see when browsing through magazines or newspapers.